Posts Tagged ‘viral ad’

Many of us have causes we believe in, but aren’t sure what to do about it. We complain all the time to each other, but when compared to the number of people actually doing something about it, there is a real disconnect. It’s surprising how many people, who may have not grown up in an activist family, may simply not know how to bring about change on a political scale. The important thing to recognize is that there are a lot of people like you, who believe in the same thing and are actively working towards it. So you are not alone, and don’t have to bring about change all by yourself. Here are some ways to do it.

1) Vote

Let’s get the easy one out of the way. We say we all know the importance of voting, yet only 61.1% of people voted in the last election. In a world where the collective knowledge of humanity is accessible through our phones, there is no reason why someone can’t spend 20 minutes to do some research, and decide who to vote for.

Our politicians know this, and they know who votes and who doesn’t. They know that in the 2011 election, only 38.8% of people aged 18-24 voted. If you want politicians to care about the same issues you do, you have to show them that you’re willing to vote for it. Even if you go and vote for an independent, at least your showing that you are a voter and must be listened to.

2) Join a political party

In a non-election year (and assuming no party is having a leadership race), there are around 300,000-400,000 people in Canada who are members of a federal political party. Considering that there are around 25 million eligible voters in Canada, and that not all members of a party are eligible to vote, that puts us at a participation rate somewhere between 1-1.5%.

When we consider just how much the membership of a party decides it’s policies and shapes our landscape, that number is scary low. But it also means that there is a lot of opportunity for a few people to affect change on a large scale. Most riding associations would love one or two more people to get involved. It doesn’t take money, connections or anything else to make a name for yourself at the riding level. That means anyone who is dedicated enough, can rise through a riding association and quickly get involved on a regional, then provincial, then federal scale. All it takes is commitment.

Even if you don’t want to commit that much time, thousands of people all committing a small amount of time can achieve great things together. And remember, the leader of the party, the one who may become prime minister, is not chosen during a general election, but through internal party politics.

3) Send a letter to your MP

I covered this last week again, but I have to repeat this. This is a simple, and very effective way to let your voice be heard. You may think this gets ignored, but it doesn’t. If ten people send a similar letter, politicians will think a thousand others think the same way. If no one sends a letter, then they’ll assume no one cares about this topic. But there are effective and ineffective ways to write letters.

  • Be respectful. Nothing gets ignored like a rude letter.
  • Be clear what you’re writing about.
  • Write about one issue, and only one issue, per letter.
  • Don’t use a form letter. If you’re just putting your name among a massive email blast, it’s effectiveness is greatly diminished.

4) Open your mind.

You might be wrong. Recognize that. A person who is open minded and open to other arguments, is more likely to be successful on changing someone’s mind than a person who is simply mimicking what others are saying. People can recognize that, and they are more likely to engage you in a proper debate if they feel they aren’t talking to a wall. Hear what they have to say, and respond to it.

5) Be careful what you share

Nothing will make you lose credibility fast than being that person who randomly shares every fake thing they see on Facebook. Just because something is a meme, cleverly written or out in a pie chart, doesn’t mean it’s true. Take that extra second to fact check it before you share it, and others may not ignore your future posts. Besides, it’s always better not share misinformation.

6) Create content

We live in an age where we have an unprecedented platform to transmit out points of view. Whether it’s a blog post, meme or viral ad, we can all do something that might get noticed. Might being the operative word. Like every other skill in life, you may have to create a ton of stuff before you get good enough to be noticed. So start creating and share your knowledge with others. But make sure to follow the previous step and check your facts before sharing them. 

It doesn’t have to be complicated. I created this one last year because the hypocrisy behind it really bothered me. It was a quick and easy way to get my point across.

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Keep in mind, regardless of what you do, try to make the issue personal. I love a good philosophical debate about the betterment of society, but I found that it bores a lot of people pretty quickly. Show them how your issue affects real people in tangible ways, maybe even the person you’re speaking with. It’ll make a more memorable impression.

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